Digital marketing can be defined as a marketing activity by using digital media as a shortcut to convey information to customers. This activity has been widely used and has become a trend in the business world.
Digital marketing methods have changed the business world to be more attractive, creative, and effective to the new millennium customers who love to buy products through online methods. This advanced technology can help a business to introduce their product or service and promote it to the community in an easy way.
Among the modern digital technologies used by society today are digital media, websites, social media, online stores, applications, digital payments, and others. All of these technologies provide very fast access in a wide reach to customers from the company’s operators to market their products or businesses.
The Importance of Digital Marketing
There are no limits and boundaries
Among the advantages of digital marketing is that businesses are now easy to reach international markets and are able to access potential buyers from all over the world even with just a modest budget. With the availability of digital marketing technology, entrepreneurs can use this digital media tool for marketing activities around the world without limits and boundaries through the internet.
Immediate impact
Internet technology provides various facilities in the field of business where entrepreneurs can see the impact of digital marketing immediately. The results can be measured through digital marketing analysis so that entrepreneurs can study whether their marketing is really working or not.
Brand development
These digital marketing activities can indirectly increase the brand or product awareness of a business. The display of advertisements on social sites aims to introduce the business to people so that they remember and know the product or brand.
Medium Used
- Social media
- Content Marketing (articles, emails, posts, captions & videos)
- Search Engine Optimization (SEO)
- Website
- Googles Ads (Search Engine Marketer)
